Gauteng Education Procurement Convention and Expo marketing strategy and media plan
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Marketing & Media Strategy

A transparent look at exactly how we will fill the hall with 1,500+ qualified education decision-makers — and keep your brand front and centre every step of the way.

5,000+ Direct Contacts
8-Month Campaign
KPI Reporting Included
Our Marketing Promise

A Full House of Qualified Decision-Makers

We are investing in a comprehensive, multi-channel marketing strategy to guarantee a high-quality audience of 1,500+ decision-makers. You can trust that we will deliver.

Content Marketing: Thought leadership articles, exhibitor spotlights, video testimonials, and programme announcements — distributed across social media and to our education database in the months leading up to the event.

1
5,000+Curated contacts

Direct Outreach

Personalized invitations to 5,000+ curated education contacts including principals, procurement officers, and institutional leaders across South Africa.

2
8Invited partners

Partnerships

Confirmed collaboration with FEDSAS, ISASA, NAPTOSA, UMALUSI, USAf, TVET, HEQC, and DHET — reaching their combined member networks directly through trusted channels.

3
200K+Ad impressions

Digital Advertising

Targeted LinkedIn, Google Ads, Facebook, and Instagram campaigns precision-aimed at education professionals by job title and institution type.

4
15+Media outlets targeted

Public Relations

Media outreach to secure coverage in top education and business publications, positioning Gauteng Education Procurement Convention and Expo as the must-attend event of 2026.

Marketing Timeline

A Strategic Path to a Full House

Our marketing campaign begins months in advance to build momentum, anticipation, and maximum attendance at every phase of the journey.

Phase 2 of 4

Formal Invitations & Registrations

June – July 2026

Key Activities This Phase

1

Formal delegate invitations sent to curated contacts

2

Attendee registration opens to the public

3

Early bird exhibitor bookings close

4

First wave of LinkedIn and Google Ads campaigns

5

PR campaign launch — trade media outreach begins

2 of 4
Success Metrics & KPIs

Measurable Results, Guaranteed Engagement

We are committed to delivering a high-impact event. Here are the measurable targets we are working towards — and our commitment to transparency in reporting.

Attendance & Engagement

1,500+Qualified education decision-makers

Total Attendees

100+Education solution providers

Total Exhibitors

20%Of all email opens

Registration Rate

10,000+Unique visitors pre-event

Website Traffic

Digital & Post-Event

50,000+Across all platforms

Social Media Reach

5%+Industry benchmark: 1–2%

Engagement Rate

15+In education & business press

Media Mentions

90%+Positive delegate feedback

Post-Event Satisfaction

Post-Event Reporting Commitment

Every exhibitor and sponsor receives a detailed post-event report within 14 business days of the event. This includes attendance data, stand traffic estimates, social media analytics, and media coverage compiled — so you can measure your ROI with precision.

ROI Report
Attendance Analytics
Social Media Stats
Partnership & Association Network

Connected to Every Corner of South African Education

We have secured partnerships with South Africa's most influential education associations and governing bodies. These relationships give us direct access to their member databases — ensuring your brand reaches the right people, through trusted channels.

1

FEDSAS

Federation of School Governing Bodies of SA

Represents thousands of school governing bodies across public schools in South Africa.

2

ISASA

Independent Schools Association of SA

The voice of independent schools — primary, secondary and combined — nationwide.

3

NAPTOSA

National Professional Teachers Organisation

One of South Africa's largest teachers' unions, representing educators at all levels.

4

UMALUSI

Council for Quality Assurance in Education

Sets and maintains quality standards for the general and further education and training bands.

5

USAf

Universities South Africa

Represents all 26 public universities and advocates for higher education in SA.

6

TVET

Technical & Vocational Education Colleges

Representing the network of TVET colleges offering vocational and technical qualifications.

7

HEQC

Higher Education Quality Committee

Responsible for quality assurance across all higher education institutions in South Africa.

8

DHET

Dept. of Higher Education & Training

The national government department overseeing post-school education and training policy.

8

Association Partners

50,000+

Combined Member Reach

5,000+

Direct Outreach Contacts

Sandton skyline — Gauteng Education Procurement Convention and Expo 2026

Presented by

Careers Inc

Be Part of History

Gauteng Education Procurement Convention and Expo, hosted by Careers Inc, is more than an event. It is the dawn of a new era for education procurement in South Africa.

Join us on 30 August 2026 at The Capital Hotel, Sandton — and stand alongside the leaders shaping the future of South African education.

Register as a Delegate
#EducationProcurementExpo2026#DefinitiveGathering#EducationProcurementSA
30 August 2026
The Capital Hotel, Sandton
08:00 – 18:00 SAST

Gauteng Education Procurement Convention and Expo

Hosted by Careers Inc · Johannesburg, South Africa · 2026